Essentials of Creating a Great B2B Social Media Strategy.
While starting out a B2B tech company, it may feel like you are losing the fight when social media marketing and presence comes up. B2C strategies are dominant as far as social media marketing conversations go. The downside is that you can end up choosing the wrong strategy for your business. According to statistics, at least thirty four percent of the B2B market will end up severing ties with companies promoting content not relevant to them. You have a high chance of winning the B2B clients if your social media strategy is compelling. To get there, you have to be serious about listening. It is not rocket science to know the kind of things your buyers want. The buyers can shout it from the rooftops but some companies will choose to ignore it. Therefore, you need to actually listen. Social listening is what you should be practicing. This is about tracking as well as analyzing the behavior of your current and potential followers as they use social media. Some of the things you have to track include the brands the customers are following, the growth of followers for the competition, the customer responses for your competition and even B2B social media strategy of the competition. You should also track your brands complaints on social media, praises, mentions and also the items the followers are commenting on, sharing and also liking.
This may seem like a lot of work but with the help of a social media management software everything will take less time and effort. The good thing with some of the software is that they do not limit the number of accounts you can manage with the software. You will be happy about this because you can pull up everything from one dashboard. Another thing you should have is a B2B buyer profile. Social listening is also market research. However, do not make it the only market research tool you are using. Consider using focus groups and even surveys. This is how you get to know the needs, wants and also concerns of the buyers. This will give you all that you want to create a complete B2B buyers profile. Do not forget to include target industries, priorities, purchasing cycle behaviors, budget, buyers journey stage, and even company size. You will come up with more relevant content for your target audience if you understand them better. Over the years the B2B buyers journey has evolved becoming more complicated as well as longer. This warrants a change in B2B social media strategies. Understand the target audience, their wants, and needs and then check what the leaders in the industry are doing. For more info. about this product, you can discover more on this site or click here for more.